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I'm a Senior Copywriter based in Edinburgh, UK

With over eight years of experience in digital content marketing, communications, journalism and social media, I carefully craft copy to tell powerful stories.

Featured Articles

Explore a featured selection of my writing work below.
EICC Ideas Hub •

ACNAP 2023: Showcasing talent, technology and location

THE CONFERENCE, titled ‘Putting our Hearts in to Patient Care’, reflected ACNAP’s desire to highlight scientific practice, while focusing on the Association’s raison d’etre: patients and the public. Leading the way was Professor Lis Neubeck, Head of the Centre for Cardiovascular Health.

Together with the help of the EICC, ACNAP ensured the conference raised awareness of heart health, and created opportunities to discuss crucial policy changes needed to Scottish Government guidance.

Professor N
White Light Media •

How we use AI for our clients' benefit

AI image generation has become, like the rest of AI, a slightly divisive subject. Our view is that workflows that put extensive use of AI-generated imagery at their core will most likely lead to lower standards, lack differentiation and potentially stray into unethical territory.

For example, if we were working on a tourism campaign, we would never feature AI curated images of fictional or enhanced landscapes, and would always source photography from an accredited photographer who has visited t
White Light Media •

5 Creative Agency Tips For Launching a Successful Project

Content is king – and that counts for the written word!

An all-singing, all-dancing website is excellent, but if someone is serious about buying what you’re selling, they’re going to do their research. Case studies are one of the best ways to showcase how exactly you helped solve a problem for a client, and what that client’s feedback was. Potential new customers can see how you’ve helped a similar client, and how you may be able to do the same for them.


It helps that humans can’t resist a
World Whisky Day •

What is an independent whisky bottler?

Variety, as they say, is the spice of life. It’s also a major contributor to whisky’s universal appeal. From woody west coast bottles to smooth single malts, each dram of whisky you taste is laced with a wealth of flavours, textures and stories which carry you from one delicious sip to the next.

Whisky’s diverse nature is etched into the way it evolves from grain to glass – and indeed, from cask to bottle. Because as we’re about to find out, there’s more than one way to bottle and sell the much
Pursuit •

How This Female-Led Vancouver Company Helped Syrian Refugees Claim Their Independence

A group of four Syrian refugees, a community kitchen and one volunteer’s vision is how Vancouver-based social enterprise Tayybeh was born. What started as a community pop-up dinner series in 2016 grew into a full-time catering company, which today employs eleven people and celebrates Middle Eastern culture through Syria’s most loved dishes.

While cooking up a storm is certainly Tayybeh’s speciality, it’s not the company’s only mission. Company Founder Nihal Elwan explains how the company came t
Joeyband •

What is the 'Fourth Trimester' Anyway, and How does It Help My Baby?

Coined by American paediatrician Dr Harvey Karp, the term “Fourth Trimester” is used to describe the first three months of a baby’s life. During this period, babies can expect to be clingy, fussy and very sleepy as they transition into life outside the womb.

Just as your baby is getting used to the outside world, you are also getting used to your new child. The first three months of parenthood are a steep learning curve as you get to grips with everything from swaddling skills to breastfeeding.
Better Employee Engagement •

9 Ways to Improve Your CX Strategy Right Now

In today’s world of online shopping and round-the-clock connectivity, consumers feel empowered like never before. This has led to a sharpened focus by companies to nail down their customer experience (CX) strategy to drive overall satisfaction and retain loyalty.

But while 80% of companies already believe they deliver “super experiences,” only 8% of customers agree. Here are some ways in which your customer experience strategy may be coming up short.

In recent years, a new understanding has em
Pursuit •

3 Inspiring Black Female Entrepreneurs You Should Know About

We’ve seen an outpouring of action and solidarity across the world in support of #BlackLivesMatter, from powerful protests to social media movements. But now that we’ve all posted on Instagram, signed a petition or donated, what else can we do as a society to keep the momentum going?

Now more than ever, it’s extremely important to support small, Black-owned businesses in our community. C&S spoke with three inspiring Black women entrepreneurs in the fashion and lifestyle industry. Below, they sh
The Culture Trip •

The Best Traditional Pubs In Edinburgh

In a dog-friendly dockside beer garden, pub grub meets Scottish gourmet: beer-battered Shetland scallops in a big, soft roll with hand-cut chips, or a mug of haggis stovies with oatcakes. Match them with a fruity draught of Pilot IPA, brewed just down the road, Edinburgh gin or even intense, peat-smoky 16-year-old Lagavulin whisky, richest of the Islay Single Malts. Its Highland founders were insulted as “just a couple of teuchters” when they set up their Edinburgh bistros, so they embraced the